Advocacy is a powerful tool, which helps to bring political support and to facilitate political interest and will for mitigating public opinion and increasing participation of political-decision makers and leaders in the field. UNFPA CGBV project uses its Advocacy and Communication Strategy as guidelines for implementation of activities that target awareness raising on GBV among public in general and capacity development of the key political decision-makers in particular. The strategy envisages working with key decision-makers to push for necessary changes in the legal and law enforcement fields, working with mass media to leverage leaders’ and public opinions on GBV, promoting cooperation with partner agencies and organizations to build coalitions, contributing to capacity development of the national machinery on gender equality and mobilization of local communities in support of the project interventions (trainings, information meeting, events, campaigns) that tackle GBV issues.
Download UNFPA CGBV Project Communication and Advocacy Strategy
The project uses a wide selection of communication channels and tools in the field of advocacy, among these:
| COMMUNICATION CHANNELS | |||
| Mass Media | Knowledge and promo materials | E-communication materials* | Interpersonal communication |
| Video clips and PSAs Thematic TV and radio talk shows TV and radio debates Documentary and thematic movies Interviews Articles in newspapers Newspaper thematic issues Press-conferences |
Press-releases Project Fact-sheets Research summaries Analytical reports Hard copy thematic publications Booklets Information leaflets Promo materials: pens, notepads, bookmarks, etc. Annual Report 16 Days of Activism campaign report |
Regional electronic networks
|
Roundtables Conferences Workshops Seminars Participation in thematic workgroups Art exhibitions Thematic concerts |
